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A review has to be the customer's own honest opinion, given freely. The moment you offer something in return — or only ask the customers you already know are happy — it stops being a review and becomes an advertisement. That's the one thing we can't allow, because your trust score is only worth something if it's real. A score you engineered helps no one, least of all you.

What you can do

• Ask any customer to leave a review. By email, on the packing slip, on your order-confirmation page, in a follow-up message — wherever you like.
• Ask everyone. Send the same invite to every customer, not just the ones you expect to be positive.
• Use your review link or QR code. We give you both in your shop panel. They send customers straight to your review page, where they sign in and review under their own account (see "The easy way to ask," below).
• Send one polite reminder. If a customer forgets, a single nudge is fine.
• Offer a discount for reviewing. You can attach a discount, a promo or a reward to a review request, on two conditions. It has to be offered for any honest review — the same offer whether they praise you or tear you apart — and you have to tell the customer to tick the "offered a discount" box on the review form, which tags the review on your profile. It counts toward your Trust Score like any other review.

What you can't do

• Make the offer conditional. "Review us for a discount" is fine. "Review us well for a discount" is a paid rating, and so is quietly withholding the discount when the review turns out badly. The offer has to survive a one-star review.
• Keep the offer quiet. If you offer something, the customer has to tick the "offered a discount" box so the review carries the tag. An undisclosed incentive is a guideline violation and the reviews can be removed.
• Ask for a rating. You can ask a customer to review you; you can't ask them to rate you well. "Leave us 5 stars" is off-limits.
• Cherry-pick who you ask. Sending the invite only to customers you know loved you, and quietly skipping the unhappy ones, is called review gating. It fakes your rating without a single paid review, and it's not allowed. Ask everyone, or ask no one.
• Write or submit it for them. The review has to come from the customer's own account. You can't collect reviews by email and post them yourself, or submit on a customer's behalf.

The easy way to ask

In your shop panel you'll find a review invitation link and a QR code, both unique to your shop.

• Drop the link into a post-purchase email or order-confirmation page.
• Print the QR code on your packing slip or invoice.
• Or wear the say-rate badge from the catalog above — the same invitation, shown to every visitor of your site, which is exactly what the rule wants.

Any of these takes the customer straight to your Peptigrity review page, where they sign in and leave a review under their own account. Using them is the simplest way to stay on the right side of the rule: the same link goes to every customer, and every review comes from a signed-in account — so you never have to worry about the fine print.

What happens if the rule is broken

We can't see inside your emails, so a lot of this runs on good faith. A disclosed discount is not the problem — that review is tagged and everyone can see it. What we act on is the undisclosed and the conditional: review text that mentions a discount code no reviewer ticked the box for, or a sudden burst of five-star reviews with nothing negative anywhere in the run. That can mean removing the affected reviews, and for repeat or serious cases, flagging the shop or removing its claimed status.

It genuinely isn't worth it. The shops that win on Peptigrity are the ones with a real reputation built on real reviews. That's the whole point of being here.

Questions about any of this? Contact us.